Vietnam Market Access Trip to explore the northern Vietnamese market. The trip was organized by SEA Bridge Community and Punpromotion during February 2024.
As part of the trip, the company visited the Royal Thai Embassy in Hanoi, where they received insightful information about consumer market penetration in Vietnam from the Ambassador, Commercial Counselor, and representatives from the Thailand Board of Investment (BOI).
Additionally, they joined a Product Testing Workshop aimed at building networks and gathering feedback from student representatives at VinUniversity—a university established through collaboration between VinGroup and Cornell University, one of the world’s leading Ivy League institutions.